A recent survey conducted by TGM Research for 2023 has revealed that approximately 83% of Muslims surveyed from 14 countries across three continents have expressed their preference for using environmentally friendly products and services. The survey aimed to provide insights into the behavior and emotions of Muslims during the holy month of Ramadan.
According to the study, Muslim consumers are becoming increasingly conscious of the environmental impact of their purchases. The findings suggest that they are more likely to opt for eco-friendly products that reduce waste and contribute to sustainability.
TGM Research, a market research firm that specializes in global online data collection and innovative survey technology, conducted the survey to provide a comprehensive approach to the general feelings and behavior of Muslims during Ramadan.
The survey’s results demonstrate that Muslims are actively seeking out eco-friendly alternatives and are willing to pay a premium for environmentally responsible products. These findings have important implications for businesses looking to cater to the Muslim consumer market.